Welcome back to Kickin’ it with Kiki! This week is all about the company Nike since I LOVE their leggings for running and working out.

If you are not sure what Nike is, they are a corporation that specializes in the development of design and manufacturing of footwear, apparel, equipment, and accessories (“Read Nike’s…”). I have been wearing Nike apparel for years and a majority of the time I am buying Nike shoes also. Whether it is for running, lifting, or just for looks I seem to always have some type of Nike brand on. 

The company originally started on January 25, 1964 and had two co-creaters, Phil Knight and Bill Bowerman (Meyer). It also started with just creating shoes and the crazy thing is, people still rave about Nike shoes today because customers value the support and style that the company produces. 

The name ‘Nike’ means something to people and after a little research I understand why; the work Nike comes from a Greek Goddess of Victory which is one reason people WANT Nike so bad (Meyer). According to The Economic Times the swoosh “… symbolizes the sound of speed, movement, power, and motivation.” It gives them confidence to take on what is in front of them.

Nike’s special “swoosh” sign is also one of the highly valued parts of the company. People around the world see that symbol and immediately know what it stands for and it was designed by a college student (Meyer). That shows that anything is possible if you work hard! The slogan ‘Just Do It’ is also a key part of the Nike company. I believe that slogan gives customers a feeling of strength and encouragement that they can do anything they work hard for! The company truly represents an amazing thing for all different kinds of people. 

I have been wearing Nike for as long as I can remember and when I found out some of this information I was amazed. It gives me so much encouragement and confidence that the company truly wants the best for me and they walk with me as I take on each battle. I feel like the company helps me perform at my best because I trust what they produce. 

Overall, I would most certainly give the brand Nike a 10/10 because I love all of their products so much!

Works Cited:

“Hidden Meaning of 11 World’s Most Famous Logos – Nike.” The Economic Times, economictimes.indiatimes.com/industry/services/advertising/hidden-meaning-of-11-worlds-most-famous-logos/nike/slideshow/59738997.cms.

Meyer, Jack. “History of Nike: Timeline and Facts.” TheStreet, 15 Aug. 2019, http://www.thestreet.com/lifestyle/history-of-nike-15057083.

“Read Nike’s Mission Statement and Find Information about NIKE, Inc. Innovation, Sustainability, Community Impact and More.” Nike News, about.nike.com/.